Tag

Advertising

View the New in a new dimension and a different angle each day

Kudos to Vodafone’s new ‘NEW’ ad. New Zealand is big on design and idea and it’s no surprise that this advertisement is kiwi. Apart from engaging the audience and effective storytelling, this advert strikes a chord with creatives, entrepreneurs and… Continue Reading →

Difference between traditional media and social media

I’d like to quote an article dated, May 30, 2010 Pratap Singh, Head (Marketing), HomeTown (Future Group) said, “The primary difference between traditional media and new media is that the former is channels for brand communications and the latter for consumer… Continue Reading →

Windows Free Lunch. Not!

Finally, Windows has realised that In India, we prefer a free lunch and if it is not offered to us, we take the ‘Jugaad’ (read piracy) route. The other day while driving back home from Gurgaon, I heard  a radio… Continue Reading →

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